Desire Nomadism and Strategic Consumption,Gray Industry and Legitimacy:The New Poor's Paradox of the Community Econnoisseur
Based on the perspective of cultural research,the platform mechanism,behavioral characteristics,causes and multidimensional influences of online community econnoisseur were systematically analyzed through participatory observation and in-depth interviews.The research finds that self-expectation,group interaction and social acceleration are the main factors that give rise to the community econnoisseur,which is guided by the new consumer philosophies of"pragmatism"and"frugality with quality",and carries out cross-platform nomadic desire and strategic consumption,and shapes and develops the rationality of the consumer trend while promoting the spread of consumerism.While promoting the proliferation of rational consumerism,they are shaping the"new poor"circle.In addition,the community econnoisseur combines the contradictory attributes of channel gray production and user legitimacy,and its consumption practice presents a complex picture of triple contradictions intertwined.
community econnoisseurnetwork communityyouth groupconsumption concept
万方数据
