Impact of Social Responsibility Fulfillment on Financial Performance of Airlines:Mediating Effect Based on Operational Performance
With the intensification of globalization and market competition,airlines should not only pursue economic benefits,but also actively fulfill social responsibilities in order to build a good corporate image and enhance market competitiveness.Taking 6 domestic listed airlines from 2014 to 2023 as samples,the influence of airlines'social responsibility fulfillment on financial performance was discussed,and the mediating effect of operational performance was empirically analyzed.It is found that operational performance plays a completely mediating role between social responsibility fulfillment and financial performance of airlines.To sum up,the premise for an airline to fulfill its corporate social responsibility is to clarify its CSR strategy,combine it with its overall business strategy,and promote its sustainable development by strengthening communication and cooperation with stakeholders.
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