On the basis of analyzing the goals of library's reading promotion services in the new era,this paper probes into the new era connotation of library's reading promotion service efficiency,establishes a theoretical framework for read-ing promotion service efficiency,and constructs an evaluation system for reading promotion service efficiency,in order to provide theoretical basis and practical guidance for the high-quality development of library's reading promotion services.The research results indicate that the efficiency of library's reading promotion services in the new era has four outstanding characteristics of goal-oriented,dimensional individualization,limited scope,and combination of qualitative and quanti-tative aspects,including four efficacy dimensions of outcome efficacy,process efficacy,reader's self-efficacy and social efficacy.The efficiency evaluation system for library's reading promotion services driven by goals includes 4 first level in-dicators,11 second level indicators,and 37 third level indicators,which has a certain degree of scientificity and com-pleteness.
libraryreading promotion servicesservice efficiencyevaluation system