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生成式人工智能阅读推广与读者思维的信息茧房

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生成式人工智能技术为图书馆阅读推广带来了便利,但是可能会引发信息茧房风险被既往学界所忽略.基于生成式人工智能工作原理,探讨了图书馆利用生成式人工智能进行阅读推广过程中生成信息茧房的原因,分析了其表现形态,并阐述了其危害,最后提出了相应的对策建议.研究发现,信息茧房产生的原因是算法基于用户行为反馈的迭代过程,这不断强化了用户的既有认知模式,从而产生了信息"回声室".其表现形态有3种,分别是同质化信息气泡、机器认知共振和个性化的过度定制,将产生思维固化、社群隔离和公共话语极化等风险.图书馆需要从算法干预、用户授权和自我管理、多元讨论引导及读者算法素养培育等角度"破茧",推进生成式人工智能的合理利用.
Generative Artificial Intelligence Reading Promotion and Information Cocoon for Reader Thinking
Generative artificial intelligence technology has brought convenience to reading promotion of libraries,but its potential risk of information cocoon has been overlooked by the academic community in the past.Based on the working principle of generative artificial intelligence,this paper explores the reasons why libraries generate information cocoons during the reading promotion process using generative artificial intelligence,analyzes its manifestations,explains its harm,and finally proposes corresponding countermeasures and suggestions.The study found that the reason for the emer-gence of information cocoons is the iterative process of algorithms based on user behavior feedback,which continuously strengthens the existing cognitive patterns of users,thus creating an information"echo room".There are three forms of ex-pression,namely homogenized information bubbles,machine cognitive resonance,and personalized over customization,which will explain risks such as fixed thinking,community isolation,and polarization of public discourse.Libraries need to break through the cocoon from the perspectives of algorithm intervention,user authorization and self-management,di-verse discussion guidance,and reader algorithm literacy cultivation,in order to promote the rational utilization of genera-tive artificial intelligence.

generative artificial intelligenceChatGPTreading promotioninformation cocoons

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济南市图书馆,山东济南,250117

生成式人工智能 ChatGPT 阅读推广 信息茧房

2024

图书情报导刊
山西省科学技术情报研究所 山西省科学技术情报学会

图书情报导刊

CHSSCD
影响因子:0.369
ISSN:1005-6033
年,卷(期):2024.9(1)
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