大数据时代我国企业竞争情报环境分析与模式探索
Environment Analysis and Model Exploration of Competitive Intelligence of Chinese Enterprises in the Era of Big Data
姜宏洁1
作者信息
- 1. 黑龙江大学信息管理学院,黑龙江哈尔滨,150080
- 折叠
摘要
在把握现阶段企业竞争情报整体环境的基础上,探索与大数据时代相适应的企业竞争情报模式对于企业未来发展具有重要意义.通过文献梳理总结大数据时代企业竞争的特征和大数据给企业竞争情报带来的机遇,从企业外部和企业内部两个角度对大数据时代企业竞争情报存在的问题进行分析,以此为基础提出大数据时代我国企业竞争情报的新模式,并从需求分析、系统构建与流程分析3个层面进行论述,为我国企业竞争情报提供策略参考,以期推动企业竞争情报的建设与发展工作.
Abstract
On the basis of grasping the overall environment of enterprise competitive intelligence at the present stage,it is of great significance for the future development of enterprises to explore the enterprise competitive intelligence model suitable for the era of big data.This paper summarizes the characteristics of enterprise competition in the era of big data and the opportunities brought by big data to enterprise competitive intelligence,analyzes the problems of enterprise com-petitive intelligence in the era of big data from the external and internal perspectives,and puts forward a new model of en-terprise competitive intelligence in China in the era of big data,and discusses it from three aspects of demand analysis,sys-tem construction and process analysis,to provide strategic reference for China's enterprise competitive intelligence,in or-der to promote the construction and development of enterprise competitive intelligence.
关键词
大数据/企业竞争情报/环境/模式Key words
big data/enterprise competitive intelligence/environment/model引用本文复制引用
出版年
2024
NETL
NSTL
万方数据