Research on Compliance Evaluation of App Privacy Policies from the Perspective of User Perception:Taking Social Media Apps in China as Examples
In the age of digital intelligence,this paper evaluates the compliance of social media App's privacy policy,aiming to provide reference for the scientific formulation and optimization improvement of social media App's privacy poli-cy in China.This paper takes the privacy policy texts of eight popular social media Apps in China as research samples,constructs a social media App compliance evaluation index system with 4 first-levels and 16 second-levels from the per-spective of user perception;collects the data by hierarchical analysis method and questionnaire survey method,then uses four methods of object element topologizable model,TOPSIS evaluation method,fuzzy comprehensive evaluation method,and VIKOR evaluation method,to conduct comprehensive evaluation,after that compares and assesses the evaluation re-sults;points out that although the evaluation results of the compliance of privacy policy of social media Apps in China are well,there are problems of poor readability,ambiguous expression,and missing content in text readability,personal infor-mation collection and storage,personal information sharing and use,and personal information security and rights protec-tion.In the end,this paper proposes optimization suggestions for these problems.
user perceptionprivacy policycompliance evaluationsocial media Apps
NETL
NSTL
万方数据
