Reading Addiction:Study on the Influencing Factors of the Socialized Reading Promotion Effect of Video
Studying the configuration influencing factors of the dissemination effect of the socialized reading promotion of video has guiding significance for their content creation strategies.This paper selects 130 video cases from the Bilibili platform,based on the hooked model and symbol theory,constructs a factor model for the influencing factors of the social-ized reading promotion effect of video,summarizes seven factors affecting its dissemination effect,applies the fuzzy set qualitative comparative analysis method for configuration path analysis,obtaining four explanatory paths:perceived curi-osity triggered type,group emotional resonance type,vertical content deepening type,and diverse content reaching type.Based on the research results,social reading promotion strategies for video creation are proposed,including controlling content to strengthen video quality,emphasizing the arrangement of creative elements,designing emotional interactions to lead group resonance,etc.The aim is to improve the effectiveness of video dissemination and promote public reading.
social readingreading promotioncommunication effectfsQCAthe hooked model
NETL
NSTL
万方数据
