Exploration of Brand Building for Promoting Local Literature Reading in Public Libraries:Taking Shanxi Library as an Example
Local literature,as an important resource reflecting local culture,has positive significance in promoting ex-cellent traditional culture and building a"bookish China".This paper introduces and analyzes the current situation and re-sults of brand building in the process of reading and promoting local literature in Shanxi Library,and proposes new per-spectives and actionable suggestions for public libraries to carry out local literature reading promotion work.The aim is to provide useful reference for local literature reading promotion work,so that local literature can play its due role in national reading and demonstrate its own value.
public librarylocal literaturereading promotionbrand building
NETL
NSTL
万方数据
