Research on the Influencing Factors of Young Users'Use of Time-limited Dynamic Settings in Friend Circles:An Exploratory Study Based on Grounded Theory
A deep understanding of the factors influencing young WeChat users'use of time-limited dynamic settings in their friend circles can offer valuable insights for related research and social platform optimization.Based on grounded theory,this paper collects data from 30 young WeChat users through semi-structured interviews.Through a three-tier cod-ing analysis,it was found that the antecedents of users choosing to use time-limited dynamic settings include social plat-form factors and users'personal factors,while the consequences of using this setting include usage costs and benefits;all four factors will affect users'usage behavior.
young userstime-limited dynamic settingsinfluencing factorsgrounded theoryexploratory research
NETL
NSTL
万方数据
