学习打卡对知识付费用户持续使用意愿的影响研究
Study on the Influence of Learning Check-in on the Intention for Continuous Use of Knowledge Payment Users
蔡培 1韩艳芳2
作者信息
- 1. 江汉大学人工智能学院,湖北武汉,430056
- 2. 中国人民大学信息资源管理学院,北京,100872
- 折叠
摘要
结合使用与满足理论和学业情绪理论,探讨知识付费平台中用户的学习打卡能否有效促进其持续使用意愿.先通过访谈和编码分析用户学习打卡的行为,提炼影响用户持续使用意愿的核心要素,构建理论模型;随后采用问卷调查和量化分析的方法,验证上述模型并得出结论.研究表明:用户的需求满足程度可显著促进持续使用意愿;积极高唤醒情绪和积极低唤醒情绪均对需求满足程度和持续使用意愿有部分中介效应,其中直接效应大于间接效应.
Abstract
This paper uses theories of use&satisfaction and academic emotion to explore whether users'learning check-in activities promote their intention for continuous use effectively in knowledge payment platforms.Firstly,this pa-per analyses users'behavior of learning check-in through interview and coding,extracts the core elements affecting their continuance intention and constructs a theoretical model,then,uses questionnaire surveys and quantitative analysis meth-ods to validate the above model and draw conclusions.Research shows that demand satisfaction significantly promotes in-tention for continuous use;both positive high arousal emotions and positive low arousal emotions have partial mediating ef-fects on satisfaction of demands and intention for continuous use,and the direct utility is greater than the indirect item.
关键词
知识付费/学习打卡/积极学业情绪/持续使用意愿Key words
knowledge payment/learning check-in/positive academic emotions/intention for continuous use引用本文复制引用
基金项目
中国人民大学科学研究基金项目(中央高校基本科研业务费专项资金资助)(20XNH129)
出版年
2024
NETL
NSTL
万方数据