Research on the Full-link Reading Promotion in Universities under the Background of All-media Convergence
This paper expounds in detail the practical significance and logical starting point of introducing the full-link concept into university's reading promotion under the background of all-media convergence,discusses specific strat-egies for promoting reading throughout the entire chain of universities,including improving the responsibility chain,stan-dardizing the operation order,improving the efficiency level of the value chain,strengthening the added value of activi-ties,integrating and building the cultural chain,promoting the integration and innovation of media culture,optimizing the all-round communication chain,and creating a new engine of reading promotion.
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