适应产业数字化发展需求的高职课程教学改革——以酒店营销实务为例
Teaching Reform of Higher Vocational Courses to Meet the Needs of Industrial Digital Development:Taking Practice of Hotel Marketing as an Example
梁少华1
作者信息
- 1. 广州番禺职业技术学院 广东·广州 511483
- 折叠
摘要
适应产业数字化转型,以课程的数字化改革引领专业、学科的数字化人才培养转型,校企共同推动数字化人才培养向高阶迈进是现实之需.通过专业调研分析酒店营销岗位的职业能力,挖掘电商运营和数据分析两大数字化业务能力需求,进而适应数字化转型,对课程的内容体系进行重构,开发适应酒店营销数字化的课程内容,探索加强教育数字化转型赋能教学方式变革的策略,以及打造数字化师资队伍以支撑课程数字化教学需求的具体措施.
Abstract
To adapt to the digital transformation of industries,it is necessary to lead the digital talent cultivation transformation of majors and disciplines with the digital reform of courses.The joint efforts of schools and enter-prises to promote digital talent cultivation towards higher levels are necessary in reality.By conducting profes-sional research and analyzing the professional abilities of hotel marketing positions,exploring the two major digi-tal business capabilities of e-commerce operation and data analysis,and adapting to the digital transformation,the content system of the course is restructured to develop course content that adapts to the digitalization of hotel marketing.It explores strengthening the digital transformation of education and empowering the transformation of teaching methods,and specific measures to build a digital teaching staff to support the demand for digital teaching in courses.
关键词
数字化转型/岗位能力/内容体系/教学条件Key words
digital transformation/job competency/content system/teaching conditions引用本文复制引用
基金项目
广州番禺职业技术学院2023年度教育教学改革一般项目(2023JG10)
出版年
2024
NETL
NSTL
万方数据