With the rapid development of digital technology,virtual idols have ushered in unprecedented develop-ment opportunities and have more and more emotional interactions with Generation Z youth.The psychological needs in a fast-paced society,the relatively small risk of collapse of a virtual idol's perfect character,and the cu-riosity for novelty are the reasons why Generation Z youth have emotional interactions with virtual idols.The emo-tional interaction between the two can realize fans'self-identity,enhance fans'autonomy and voice,and en-hance the commercial value of virtual idols.However,to some extent,it also causes the loss of the subjective spirit of Generation Z youth and their disconnection from real society.Therefore,the three parties including online plat-forms,virtual idol official production companies and users should take corresponding measures to promote the healthy interaction between Generation Z youth and virtual idols and achieve balanced development in the virtual space and the real world.
关键词
虚拟偶像/Z世代/跨时空/情感互动
Key words
virtual idols/Generation Z/across time and space/emotional interaction
维普
万方数据