"大思政"视域下高职市场营销学课程思政教学探索与实践
Teaching Exploration and Practice of Ideological and Political Education in Higher Vocational Market-ing Courses from the Perspective of"Comprehensive Ideological and Political Education"
唐小荔 1陈建伶 1卢春梅1
作者信息
- 1. 广西现代职业技术学院商学院 广西·河池 547000
- 折叠
摘要
当前高职市场营销学课程思政建设面临一系列问题,文章针对问题开展课程思政教学探索与实践,并采取有效措施,最后以市场营销学项目五价格策略中的"影响价格制定的外部因素"为实践案例,呈现课程思政教学改革效果.
Abstract
At present,the ideological and political construction of marketing courses in higher vocational colleges is faced with the following problems.In view of these problems,effective measures are taken to explore and prac-tice ideological and political teaching.Finally,taking"external factors affecting price formulation"in Project 5 of the Marketing course as a practical case,the effect of ideological and political teaching reform is presented.
关键词
市场营销专业/市场营销学/课程思政Key words
marketing major/marketing/ideological and political education in specialized courses引用本文复制引用
出版年
2024
NETL
NSTL
万方数据