科教文汇2024,Issue(18) :后插4-后插6.

浅谈兵法谋略在商务谈判中的运用

A Brief Discussion on the Application of Military Tactics in Business Negotiations

洪逸灵
科教文汇2024,Issue(18) :后插4-后插6.

浅谈兵法谋略在商务谈判中的运用

A Brief Discussion on the Application of Military Tactics in Business Negotiations

洪逸灵1
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作者信息

  • 1. 上海师范大学天华学院 上海 201815
  • 折叠

摘要

孙子兵法是古代军事谋略中的制胜法宝,闻名于世,流传至今,现在也被越来越多地运用到商务谈判中,并且发挥着重要的作用.在商务谈判中正确运用兵法,不仅可以帮助谈判者获得主动权,甚至能起到扭转局面的作用.该文通过具体案例,介绍兵法在商务谈判中的具体作用及在运用过程中需要遵守的原则.

Abstract

Sun Tzu's Art of War is a magic weapon for winning in ancient military strategies.It is well-known and has been passed down to this day.Now it is increasingly used in business negotiations and plays an important role.The cor-rect use of the art of war in business negotiations can not only help negotiators gain the initiative,but can even play a role in turning the situation around.Through specific cases,this paper introduces the specific role of art of war in busi-ness negotiations and the principles that need to be followed in the process of application.

关键词

兵法/谋略/商务谈判

Key words

military tactics/strategies/business negotiations

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出版年

2024
科教文汇
科教文汇杂志社 安徽省老科技工作者协会

科教文汇

影响因子:0.274
ISSN:1672-7894
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