基于用户感知的招生网站影响因素分析与优化对策--以南信院为例
Influencing Factors and Measures of Improvement of Enrollment Website Based on User Perception --Referring to NJCIT
摘要
利用网络宣传已经成为院校招生宣传的重要途径之一,网络已经成为考生了解报考院校的主要方式。本文主要通过对我院新生的问卷调查,了解网络宣传在实际招生宣传中的效果,并通过现有招生网站的实际统计数据分析,根据我院生源特点为学院的招生宣传的投入提供决策依据。
Abstract
The way of the Internet enrollment promotion of college has become an important one. Internet has become a main way for candidates to know college and register for examination. In this paper, by the questionnaire survey of the freshmen, we have known that
关键词
用户感知/招生宣传/招生网站/影响因素/优化策略Key words
User perception/Enrollment promotion/Enrollment website/Effect factors/Optimized strategy引用本文复制引用
出版年
2011
NETL
NSTL
万方数据