摘要
广告双关语的研究近来备受语言学家的青睐。虽然研究的角度多种多样,但少有文献运用概念合成理论对广告双关语中的通感现象进行研究。所以本文拟从认知语言学的角度,运用Fauconnier的概念合成理论对广告双关语中的通感意义构建进行认知解读。
Abstract
Pun in advertisement is favored and frequently studied by many linguists. Although the research perspectives vary from one to another, there are few articles which prope into the phynomenon of synesthesia from the theory of conceptual integration. Therefo
关键词
广告双关语/通感/概念整合Key words
Pun in advertisement/Synesthesia/Conceptual integration引用本文复制引用
出版年
2011
NETL
NSTL
万方数据