摘要
本人试图从广告语言的变异（Language Deviance）来分析探讨与之相应的语用效果。语言变异是指偏离语言常规（LinguisticNorms）的语言形式,这种语言形式可以产生比较突出的语用效果,满足比较复杂或特殊的语用目的。在语言交际中,尤其是在广告语言交际中,为了达到AIDMA（Attention,Interest,Desire,Memory,Action）的语用目的,其语言变异尤为重要和普遍,主要表现在词汇、语音、语法、书写、语义、语域、形态等方面,这几种变异以语用为目的,互相协调配合,直接为
Abstract
This essay is aiming at analysis the deviance of the language of the advertising and its pragmatic effects. In the communication of language , especially in the communication of the language of the advertising , language deviance is very important and pop
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