The animation industry in China develops rapidey due to the strong support of the national government. Animation derivatives enterprises also will benefit from it. China＇s animation derivatives market have huge potential, however foreign brands occupy dominant position, and the domestic animation industry chain is not perfect with small scale enterprise. To win in the fierce market competition, Chinese animation enterprises should formulates corresponding strategy in prodecet, price, promotion, channels and other aspects.
NETL
NSTL
维普
万方数据
