Expected Performance Feedback and Dual Innovation in Enterprises——The Mediating Effect of R&D Investment
A-share companies listed on Shanghai and Shenzhen Stock Exchanges from 2012 to 2022 were selected as research samples to test the impact of expected performance feedback on dual innovation in enterprises.The research has found that in the state of expec-ted performance gap,expected performance feedback positively affects exploratory innovation and exploitative innovation;expected per-formance feedback negatively affects R&D investment;R&D investment plays a partial mediating effect between expected performance feedback and dual innovation.After robustness testing using multiple methods,the empirical results remain consistent.Practical inspi-ration:enterprises need to objectively view expected performance feedback,correctly understand dual innovation,and properly allocate research and development investment;the government needs to flexibly promote enterprise innovation.The research conclusion reveals the practical mechanism by which expected performance feedback affects dual innovation in enterprises,and broadens the thinking for enterprises to achieve dual innovation.