Based on the problems of farmers'information poverty,information asymmetry and the lack of effective supply of information demanded by farmers,this paper analyzes the information supply for disclosure of village affairs from the perspective of farmers'de-mand.First,it is clear that farmers are individuals with economic,social and survival rationality.The disclosure of village affairs in-formation should follow the theory of supply-demand balance.The process of village affairs disclosure is actually a process of informa-tion dissemination.Second,the paper analyzes the supply side,dissemination side and demand side of the disclosure of village affairs information based on the supply and demand theory.Finally,the paper explores the development path of the balance between supply and demand of the disclosure of village affairs information,and proposes to subdivide the cluster based on the demand of farmers;sug-gestions are proposed,including constructing a multi-level information supply mode for disclosure of village affairs of"village commit-tee-village group-cluster representative",dynamically grasping the frequency of farmers'multimedia use,selecting appropriate infor-mation disclosure media,and implementing a stable and flexible information supply mode for disclosure of village affairs so as to a-chieve efficient information supply for disclosure of village affairs and meet the needs of more farmers.
关键词
村务公开/农民需求/信息供给/信息传播
Key words
disclosure of village affairs/farmers'demand/information supply/information dissemination
维普
万方数据