Research on the Influence of Digital Transformation on the Market Performance of Cultural Enterprises——Empirical Evidence from A-share Listed Cultural Enterprises
Based on the data of A-share listed cultural enterprises in Shanghai and Shenzhen Stock Exchanges from 2007 to 2021,the role and transmission mechanism of digital transformation on the market performance of cultural enterprises are empirically examined.The results of the study show that digital transformation of cultural enterprises significantly promotes their market performance,and can have a significant positive impact on the market performance of cultural enterprises through three channels:adjusting the human capital structure of cultural enterprises,reducing the cost of financing,and improving operational efficiency.The article discusses the market performance of cultural enterprises'digital transformation,provides empirical evidence for understanding the deep integration of digital technology and cultural enterprises from a micro perspective,and provides theoretical references and policy insights for promoting the dig-ital transformation of cultural enterprises,achieving good performance and driving the high-quality development of the cultural industry.
digital transformationcultural enterprisesmarket performancemechanism
NETL
NSTL
万方数据
