Research on Cloud Logistics Resource Allocation Methods in Digital Economy-Considering Fairness Concerns and Contractual Coordination
The research object of this study is the secondary cloud logistics supply chain,which is made up of cloud platform operators and providers of logistics resources;Stackelberg game is used to analyze the impact of irrational behavior of platform operators on the results of cloud logistics resource allocation;and then the combination contract of"benefit sharing-cost sharing"is put forward for coor-dination.It is discovered that the cloud platform's fairness concern coefficient has a positive correlation with its profit margin and a neg-ative correlation with resource suppliers'profit margin;the formulation of coordination of"benefit sharing-cost sharing"combination contract can realize the Pareto improvement of the profit of cloud logistics members,and the coordination ratio of the contract under fairness concern is higher than that under full rationality.The contractual coordination ratio is more stringent under fairness concern than that under full rationality.