Design and Practice of the Information-Based Teaching of the Course of"New Media Marketing"—Take the Typical Work Task of"WeChat Official Account Marketing"as an Example
Design and Practice of the Information-Based Teaching of the Course of"New Media Marketing"—Take the Typical Work Task of"WeChat Official Account Marketing"as an Example
The rapid development of information technology has a profound impact on the teaching concepts,teaching modes,teaching methods and teaching means of vocational education,promoting the in-depth develop-ment of the teaching reform of vocational education curricula.In the design of the"New Media Marketing"course in e-commerce majors in higher vocational colleges,how to effectively integrate information technology and re-sources,optimize the teaching process,enhance students'learning initiative and creativity and effectively achieve teaching objectives is worth exploring.This paper takes the typical work task of"WeChat Official Account Market-ing"in the course of"New Media Marketing"as an example,combines the characteristics of the course,and inte-grates information technology into the teaching design of the course,which is conducive to promoting the reform of the information-based teaching of New Media Marketing,with a view to providing reference for subsequent teaching.
关键词
信息化教学/新媒体营销/课程设计/微信公众号
Key words
Information-based teaching/New Media Marketing/Course design/WeChat offical account
万方数据