Research on Precise Message Push in Colleges and Universities Under the Background of Digital Campuses
The rapid development of digital campuses puts forward the new requirements of convenience,practical-ity and personalization for the precise application of data.As part of the construction of digital campuses,the means of message push provides basic information services for the integration and distribution of campus information.The article describes the common application scenarios that require precise message push in the context of the digital transformation of colleges and universities,analyzes the characteristics of five types of message push methods:the no-tification list,the app,the on-campus mailbox,the shot message platform and the enterprise WeChat account,and points out that the message push methods based on the intelligent label management platform and relying on the en-terprise WeChat account are the development directions of precise push in the future.
Digital campusMessage pushEnterprise WeChat accountSmart labelPrecise push
万方数据
维普
