SWOT Analysis of the Development of Wild Edible Fungi in Yunnan Province Under the Background of the"Two Mountains"Theory—Taking Jingdong County as an Example
Under the background of"lucid waters and lush mountains are invaluable assets",the development of Yunnan's wild edible fungi industry is facing new opportunities and challenges.The wild edible fungi resources in Jingdong Yi Autonomous County,Yunnan Province are abundant,but wild edible fungi products have seasonality and fierce market competition.The wild edible fungi industry in Jingdong County should strengthen the improve-ment of industrial infrastructure,create wild edible fungi brands,and meet the constantly changing demand for wild edible fungi consumption.Based on the SWOT analysis method,this article takes the wild edible fungi industry in Jingdong County,Yunnan Province as the research object,analyzes the current situation and difficulties of develop-ment in Jingdong County under the background of"Two Mountains",and proposes corresponding countermea-sures and suggestions.