Research on the Resource Integration Strategy of Real Estate Enterprises Transforming into Urban Operators:A Case Study of Longitech Group
Acting on the principle that"houses are for living in,not for speculation",real estate com-panies are faced with the internal challenges such as land acquisition difficulties,high financing costs,declining sales prices,as well as external demands from city governments for industrial support and oper-ational capabilities.Becoming urban operators has emerged as a critical transformation path for these companies.To improve their service capabilities to cities,real estate companies must align with the logic of urban development and extend their operational chain accordingly.The transformation focuses mainly onfour strategic directions:independent development of subsidiaries,outsourcing of non-core businesses,joint market expansion,and collaborative research and development of forward-looking businesses,along with the integration of strategic resources.These strategic directions encompass thinktank services,in-dustrial development,construction enterprises,and financial services.An analysis of Longitech Group's transformation practice validates the proposed transformation path.
real estate enterprise transformationcity operatorsresource integrationLongitech Group
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