Designing and Constructing the Visual System of Agricultural Product Brand Oriented by Regional Culture
This paper discusses the visual design of agricultural product brands from the perspective of the regional culture.It focuses on in-depth analysis of the influence of regional culture on the brand design of agricultural products,and explores how to organically integrate regional cultural elements into brand visual design.Through a comprehensive study of the conceptual characteristics of regional culture,the theories of agricultural product brand design and relevant case studies,this paper reveals the current problems faced by regional agricultural product brand design.Based on the characteristics of regional culture,such as difference,stability and continuity,this paper proposes a regional culture-oriented visual design paradigm for agricultural product brands,emphasizing the methods of discovering cultural characteristics,creating image cognition,extracting cultural connotations,establishing core linkages,reinforcing cultural genes and expanding cultural expressions.
agricultural productsregional culturevisual designbrand construction
万方数据
维普
