摘要
以地域文化为视角,探讨农产品区域品牌视觉设计.通过综合研究地域文化概念特点、农产品品牌设计理论和案例分析,揭示了当前农产品区域品牌设计面临的问题.基于地域文化具有差异性、稳定性和持续性等特点,提出了基于地域文化的农产品品牌视觉设计范式,强调发掘文化特色、打造形象认知、提取文化内涵、建立核心联系、强化文化基因以及扩展文化表达等方法.
Abstract
This paper discusses the visual design of agricultural product brands from the perspective of the regional culture.It focuses on in-depth analysis of the influence of regional culture on the brand design of agricultural products,and explores how to organically integrate regional cultural elements into brand visual design.Through a comprehensive study of the conceptual characteristics of regional culture,the theories of agricultural product brand design and relevant case studies,this paper reveals the current problems faced by regional agricultural product brand design.Based on the characteristics of regional culture,such as difference,stability and continuity,this paper proposes a regional culture-oriented visual design paradigm for agricultural product brands,emphasizing the methods of discovering cultural characteristics,creating image cognition,extracting cultural connotations,establishing core linkages,reinforcing cultural genes and expanding cultural expressions.
维普
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