Under the new situation,the importance of mainstream media in guiding public opinion has become more and more obvious.The series of reports on"Uncle with Party Badge"launched by The Beijing News is a typical case of guiding mainstream public opinion,which is an important inspiration for strengthening the construction of the media communication system and shaping the new pattern of mainstream public opinion in the new era.This paper takes the linkage reports of The Beijing News,various national media and local media in Xinjiang on"Uncle with Party Badge"as the research object,empirically analyzes the components of mainstream media's public opinion guiding power,and puts forward a new path to improve the public opinion guiding power of the mainstream media in order to provide a reference for the improvement of the public opinion guiding power of other mainstream media.
关键词
"党徽大叔"/舆论引导力/主流媒体
Key words
"Uncle with Party Badge"/opinion guidance/mainstream media
万方数据