From"Gathering Momentum"to"In the Name of the City":The Evolution of CBA Slogans and the Spirit of the Times
From the perspective of semiotics,an in—depth analysis is conducted on the slogans of each season of the Chinese Men's Basketball Professional League(CBA)from 2009 to 2024.The study suggests that the evolving trajectory of CBA season slogans reflects the transformation of basketball culture over time in our country.The shift from the early slogans focusing on"gathering spiritual strength"to later ones advocating the integration of individuals with the city,such as"Ignition Starts with Me"and"In the Name of the City,"highlights the cultural characteristics and developmental aims of the league during different periods.Acting as a bridge between the sport of basketball and cultural symbols,the CBA season slogans have conveyed a spirit of competition,set the tone for the season,and played a positive role as a culturally referential medium of communication amidst social changes and the interplay with basketball culture.
NETL
NSTL
万方数据
