首页|微纪录片《如果国宝会说话》的传播创新研究

微纪录片《如果国宝会说话》的传播创新研究

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《如果国宝会说话》作为一部现象级纪录片的创新体现在:一是解说词上的风格嬗变;二是增强了节目内容和受众之间的互动;三是采用了"电视台+新媒体"线上线下的播放平台,突破了时间和空间的限制;四是采用"以小见大"的"小剧场"的形式,吸引受众兴趣;五是采用"互联网+高新技术"的形式,使节目内容体量趋向碎片化发展。通过对《如果国宝会说话》的传播创新研究,探究我国纪录片行业未来的转型方向。
Research on Communication Innovation of Micro Documentary If National Treasures Could Talk
The innovation of If National Treasures Could Talk as a phenomenon documentary is reflected in the following aspects:first,the style evolution of the commentary;The second is to enhance the interaction between the program content and the audience;The third is the use of"TV+new media"online and offline broadcasting platform,breaking through the limitations of time and space;The fourth is to use the"small theater"form of"seeing the big"to attract the interest of the audience;Fifth,the use of"Internet+high-tech"form,so that the volume of program content tends to fragment development.Through the communication innovation of"If National Treasures Can Talk",the future transformation direction of China's documentary industry is explored.

If National Treasures Could Talkmicro-documentarycommunication innovation

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云南师范大学,昆明 650500

如果国宝会说话 微纪录片 传播创新

2024

齐齐哈尔师范高等专科学校学报
齐齐哈尔师范高等专科学校

齐齐哈尔师范高等专科学校学报

影响因子:0.211
ISSN:1009-3958
年,卷(期):2024.(2)
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