微纪录片《如果国宝会说话》的传播创新研究
Research on Communication Innovation of Micro Documentary If National Treasures Could Talk
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作者信息
摘要
《如果国宝会说话》作为一部现象级纪录片的创新体现在:一是解说词上的风格嬗变;二是增强了节目内容和受众之间的互动;三是采用了"电视台+新媒体"线上线下的播放平台,突破了时间和空间的限制;四是采用"以小见大"的"小剧场"的形式,吸引受众兴趣;五是采用"互联网+高新技术"的形式,使节目内容体量趋向碎片化发展.通过对《如果国宝会说话》的传播创新研究,探究我国纪录片行业未来的转型方向.
Abstract
The innovation of If National Treasures Could Talk as a phenomenon documentary is reflected in the following aspects:first,the style evolution of the commentary;The second is to enhance the interaction between the program content and the audience;The third is the use of"TV+new media"online and offline broadcasting platform,breaking through the limitations of time and space;The fourth is to use the"small theater"form of"seeing the big"to attract the interest of the audience;Fifth,the use of"Internet+high-tech"form,so that the volume of program content tends to fragment development.Through the communication innovation of"If National Treasures Can Talk",the future transformation direction of China's documentary industry is explored.
关键词
如果国宝会说话/微纪录片/传播创新Key words
If National Treasures Could Talk/micro-documentary/communication innovation引用本文复制引用
出版年
2024
NETL
NSTL
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