首页|文化经济学视角下的"古风热"——由古风文化谈古风音乐产业化

文化经济学视角下的"古风热"——由古风文化谈古风音乐产业化

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"古风热"是近来学界与资本关注的重要现象,以古风文化为核心的古风音乐频频登上相关平台的热榜榜首,但古风音乐的产业化程却未尽人意。本文试从文化经济学的辩证结构出发,寻求其文化与经济双重统一下的产业化可能。通过分析发现,古风音乐在文化向度上是趋异的,在商业向度上则是求同,自身小众亚文化性质会与大众文化产生认同壁垒,导致其产业化碰壁;基于古风文化是决定古风音乐产业化策略选择的核心因素,提出古风音乐"破壁生长"的针对性策略;最后研究发现在产业化进程中,古风音乐会因自体的精致性与商业的快速变现要求产生不可避免的矛盾,亟待解决。
"GuFeng Trend"from the Perspective of Cultural Economics—On the Industrialization of GuFeng Music Based on GuFeng Culture
The phenomenon of"GuFeng trend"has been an important concern in academia and capital recently.GuFeng music with GuFeng culture as its core has frequently topped the hot lists of related platforms,but the industrialization process of GuFeng music has not been satisfactory.Starting from the dialectical structure of cultural economics,seek the possibility of industrialization under the dual unity of culture and economy;GuFeng music tends to be diverse in culture,while seeking common ground in commerce.Due to its unique subcultural nature,it creates barriers of identity with popular culture,making the industrialization process very difficult;Based on the fact that GuFeng culture is the core factor determining the industrialization strategy of ancient music,this paper proposes a de-velopment strategy for GuFeng music;Finally,the study found that in the process of industrialization,there is an inevitable contradic-tion between the refinement of GuFeng music and the rapid commercialization requirements,which urgently needs to be resolved.

GuFeng cultureGuFeng musicIndustrializationcultural economy

江瀚霖

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南京艺术学院,南京 210013

古风文化 古风音乐 产业化 文化经济

2024

齐齐哈尔师范高等专科学校学报
齐齐哈尔师范高等专科学校

齐齐哈尔师范高等专科学校学报

影响因子:0.211
ISSN:1009-3958
年,卷(期):2024.(6)