Intellectual property culture is an environmental condition for the sustainable development of intellectual property related markets.After completing the initial exploration of concept establishment and model selection based on international experience,China's intellectual property cultural practice has entered a high-quality development stage of concept iteration and practice deepening under the background of building an intellectual property power.The deepening path of intellectual property cultural practice in the new stage should accurately respond to the problems and shortcomings shown by existing practices,and carry out specific practices by optimizing the diversified governance mechanism led by the government,improving the supply system of intellectual property talents,and building a sustainable intellectual property ecosystem.