Micro-mechanism and Empirical Analysis of Microeconomic Effects of Public Art Education
Public art education is the main way of university aesthetic education and an important part of university general education.This paper defines the general human capital enhanced through public art education as creative human capital,establishes a theoretical model of creative human capital investment,and analyses the data of questionnaire surveys for university students,employed people and corporate executives to test the microeconomic effects of public art education in enhancing employability,promoting cultural and artistic consumption demand,and improving subjective utility from different perspectives.The model shows that public art education exhibits the bundling effect with the professional courses of higher education institutions,the coupling effect,the incremental gain and path dependence effect,as well as the dual gain effect of both monetary and non-monetary gains.Empirical tests have shown that public art education contributes to the growth of employability and demand for arts and cultural consumption through its positive effects on personal cognitive abilities,physical and mental health,aesthetic tastes,emotional attitudes and social behavior.
public art educationmicroeconomic effectscreative human capitalemployment
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