Construction of Business Models for New Energy Vehicle Enterprises from the Per-spective of Industrial Ecology
Research the evolution process of business model innovation in new energy vehicle enterprises from the perspective of industrial ecosystem.Taking Changan Automobile as an example,this study investigates the characteristics,driving factors,and evolution process of business model innovation in new energy vehicle enterprises,and uses grounded theory coding to deduce the business model innovation model of new energy vehicle enterprises.The Changan Automobile innovation ecosystem consists of five parts:core enterprise system,government environmental system,collaborative development system,intelligent innovation system,and intelligent marketing system.Based on the analysis of the three stages of value creation,value network,and value realization,a Desire model for the innovation of business models in new energy vehicle enterprises is proposed,which is the Define-Extension-Strengthen-Iteration-Restructure-Explore model.Through this model,the evolution mechanism of business models in new energy vehicle enterprises is characterized.The research conclusion provides a reference case for the business model innovation of new energy vehicle enterprises.
industrial ecologybusiness model innovationnew energy vehicle enterprisesinnovation ecosystem
NETL
NSTL
万方数据
