Platform Economy Governance:Optimizing Government Regulation and Platform En-terprise Operations
Monopoly behavior in the platform economy is a major obstacle to fair competition and innovative development,leading to issues such as distortion of information value and market competition disorder derived from monopolies.Governance of the platform economy has become an urgent task.This article constructs an evolutionary game model with multiple parameters and uses MATLAB to simulate and analyze the behavior strategies of government regulation and platform enterprises.The research results show that the will of the subjects,social public benefits,platform enterprise profits,and government regulatory costs are important factors influencing the behavior strategies of both sides in the game.Based on the research conclusions,specific policy suggestions are proposed mainly from the perspective of government regulation,such as restricting the monopoly profits of platform enterprises,increasing the benefits of regulatory behaviors by companies,and reducing government regulatory costs.
platform economy governancegovernment regulationplatform enterprise operationevolutionary game
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