Digital Ethnography Perspective of Food-related Short Video Creative Copyright Busi-ness Model Innovation
With the coming of the media era,various kinds of short video appear in the public field of vision one after another,among which food-related short video has become the most popular and can be promoted as a successful form of commercial entertainment.From the perspective of digital ethnography,we can discuss the cultural function of short video on food,the development history and business model of short video on food,and take"Li Ziqi"and"Xiao Ge in west Yunnan"and other successful short food videos as examples to explore their business model innovation,at the same time,the article analyzes the problems of the short videos of food,such as"Zibo barbecue"and"Tianshui Malatang",in driving the city cultural tours.In the background of artificial intelligence,this paper analyzes how digital ethnography writes short videos of food in the 3.0 era.Through the empirical analysis and business model in-depth exploration,for the future food industry health and prosperity of short video to provide some reference.
short video on fooddigital ethnographybusiness model innovation
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