How Can Smallholder Farmers Connect with E-commerce Markets?A Research Per-spective Based on Digital Skills and Opportunity Utilization
In the context of the digital economy,the improvement of digital skills for small farmers has become the key to bridging the digital divide and realizing the utilization of opportunities and sharing of dividends in the development of the digital economy.Based on micro data from the China Rural Revitalization Survey,this study empirically analyzes the impact and implementation mechanism of digital skills on the utilization of digital development opportunities and participation in the e-commerce market for small farmers.Research has found that mastering digital skills significantly increases the probability of small farmers participating in the e-commerce market;The favorable rural environment,the improvement of farmers'skills,and the creation of an e-commerce atmosphere are important mechanisms for empowering small farmers with digital skills to connect with the e-commerce market;The differences in the stock of digital skills,individual characteristics of farmers,and village characteristics result in significant differences in the utilization and efficiency of digital skills in influencing small farmers'participation in the e-commerce market.The research results can provide guidance for improving the digital skills of small farmers and their feasible ability to participate in e-commerce under the background of accelerating the development of digital economy to rural areas,which will help promote the shaping of rural e-commerce ecology and high-quality development.
small farmersdigital skillsE-commerce marketopportunity utilizationfeasible capability
万方数据
维普
