The rapid development of economy and society,coupled with the rising charitable awareness among citizens,has made charitable giving an important pathway to promote social equity and achieve common prosperity.However,the key factors influencing individual donation intentions require further investigation.This study adopts a macro-social structural perspective,focusing on social mobility expectations and employs the SOR theory to construct a theoretical model linking"upward social mobility expectations—charitable emotions—individual donation intentions".Through a questionnaire survey of 411 donors and data analysis using partial least squares method,the study reveals that:social mobility expectations have a significant positive impact on individual donation intentions;empathy,happiness,and gratitude play significant mediating roles in the relationship between social mobility expectations and individual donation intentions;the mediating effects of these three charitable emotions differ,with empathy showing the strongest mediating effect.By integrating social structure,individual psychology,and charitable intentions,this study enriches the theoretical foundation of charitable giving,provides new perspectives for charitable practices,and holds significant implications for charitable endeavors in promoting common prosperity.
关键词
社会流动预期/慈善情感/捐赠意愿/同情心/感恩
Key words
social mobility expectations/charitable emotions/donation intentions/empathy/gratitude
维普
万方数据