首页|Will Chollywood be Globallywood? ——Creation, Coherence and Competition
Will Chollywood be Globallywood? ——Creation, Coherence and Competition
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Behind these prosperities, Chinese media and entertainment industry faces hard reproducible cultural content, incomplete distribution channel and unprecise governmental supervision. Meanwhile the Anglo-American cultural imperialism still exists and concentrates global capital, technology and platforms. Emerging market like Bollywood of India is also hypercompetitive. It is hard to predict that Chollywood will reach global media dominance.'One superpower and multi powers'is expected for international SME industry.
Chollywoodmedia and entertainmentglobalHollywoodentertainment industry