Research of the Effects of SMEs'Cross-Boundary Innovation on Sustainable Competitive Advantage:The Moderating Effect of Decision Rationality
Under VUCA environment,SMEs conduct innovation across industry or technology boundaries to build sustainable competitive advantage.Integrating the resource-based view and the theory of decision rationality,this paper investigated the effect of cross-boundary innovation on sustainable competitive advantage,as well as the moderating role of decision rationality.The data of 208 enterprises were used to test hypotheses.The results show that both incremental cross-boundary innovation(ICI)and radical cross-boundary innovation(RCI)have inverted U-shaped effects on sustainable competitive advantage.Causation has a positively moderating effect on the relationship between ICI and sustainable competitive advantage,but negatively moderates the relationship between RCI and sustainable competitive advantage.While the moderating effects of effectuation are opposite.Furthermore,the integration of causation and effectuation has a positive effect on the relationship between ICI/RCI and sustainable competitive advantage.
cross-boundary innovationsustainable competitive advantagesmall and medium-sizedenterprisescausal reasoningeffectual reasoning
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