In the process of rapid social and economic development,the electric power industry has ushered in a new stage of development,and at the same time,the competition in the industry has become increasingly fierce,which has brought severe challenges to the electric power marketing.In such a situation,the traditional management method can no longer meet the development needs of the times.Therefore,is is necessary to continuously strengthen innovation and improve the project quality.Based on this condition,this paper expounds the important role of electric power marketing informatization,analyzes the existing problems in the construction of electric power marketing informatization in the context of smart grid,and puts forward the strategy of strengthening the construction of electric power marketing informatization.
关键词
电力营销管理/应用信息系统/系统建设
Key words
electric power marketing management/application information system/system construction
维普
万方数据