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基于大数据的电力营销信息化技术应用

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随着时代的发展,信息技术在各行各业得到了广泛的应用,在电力营销领域,信息化技术作为一种新兴技术,为电力企业提供了更好的决策支持和战略规划.而电力营销信息化技术是通过采集、处理和分析海量的数据信息,从中挖掘出有价值的商业信息.基于此,文章主要探讨电力营销信息化技术在大数据环境下的应用,旨在帮助电力企业了解该技术的应用特点和优势,并提出合理的发展建议,以推进电力营销信息化技术向更高层次的发展.
Application of Electric Power Marketing Informatization Technology Based on Big Data
With the development of the times,information technology has been widely used in all walks of life.In the field of electric power marketing,informatization technology,as an emerging technology,provides better decision support and strategic planning for electric power enterprises.The electric power marketing informatization technology is to collect,process and analyze massive data information,and mine valuable business information from such information.Based on this condition,this paper mainly discusses the application of electric power marketing informatization technology in the big data environment,aiming to help electric power enterprises understand the application characteristics and advantages of this technology,and put forward reasonable development suggestions to promote the development of electric power marketing informatization technology to a higher level.

big dataelectric power marketinginformatization

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上海市南电力(集团)有限公司 上海 201800

大数据 电力营销 信息化

2024

科学与信息化

科学与信息化

ISSN:
年,卷(期):2024.(7)
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