Application of Electric Power Marketing Informatization Technology Based on Big Data
With the development of the times,information technology has been widely used in all walks of life.In the field of electric power marketing,informatization technology,as an emerging technology,provides better decision support and strategic planning for electric power enterprises.The electric power marketing informatization technology is to collect,process and analyze massive data information,and mine valuable business information from such information.Based on this condition,this paper mainly discusses the application of electric power marketing informatization technology in the big data environment,aiming to help electric power enterprises understand the application characteristics and advantages of this technology,and put forward reasonable development suggestions to promote the development of electric power marketing informatization technology to a higher level.