Make Good Use of WeChat Personal Accounts to Help Promote Reading in Universities
In order to meet the students'habit of obtaining information through mobile networks and attract more readers to borrow books from libraries,university libraries have expanded their reading promotion work to online,and made many attempts on public network platforms such as WeChat official account,Douyin,and BiliBili.This paper analyzes the problems in the current online reading promotion work in universities,points out the importance of meeting readers'needs in reading promotion,and proposes suggestions to fully utilize the various functions of WeChat personal accounts to interact with readers based on the practices,so as to assist in achieving the expected results of reading promotion work.
WeChat personal accountreading promotionreaders'needsuniversity library
NETL
NSTL
万方数据
维普
