善用微信个人账号,助力高校阅读推广
Make Good Use of WeChat Personal Accounts to Help Promote Reading in Universities
李炜1
作者信息
- 1. 石家庄铁道大学图书馆 河北 石家庄 050043
- 折叠
摘要
为契合学生通过移动网络获取信息的习惯,吸引更多读者到馆借阅,各高校图书馆将阅读推广工作拓展到线上,在微信公众号、抖音、B站等公共网络平台进行了诸多尝试.文章分析了目前高校线上阅读推广工作存在的问题,指出了满足读者需求在阅读推广中的重要性,并结合实践提出了充分利用微信个人账号的各项功能与读者互动互通,以帮助阅读推广工作达到预期效果的建议.
Abstract
In order to meet the students'habit of obtaining information through mobile networks and attract more readers to borrow books from libraries,university libraries have expanded their reading promotion work to online,and made many attempts on public network platforms such as WeChat official account,Douyin,and BiliBili.This paper analyzes the problems in the current online reading promotion work in universities,points out the importance of meeting readers'needs in reading promotion,and proposes suggestions to fully utilize the various functions of WeChat personal accounts to interact with readers based on the practices,so as to assist in achieving the expected results of reading promotion work.
关键词
微信个人账号/阅读推广/读者需求/高校图书馆Key words
WeChat personal account/reading promotion/readers'needs/university library引用本文复制引用
出版年
2024
NETL
NSTL
维普
万方数据