Exploration of Digital Marketing Mode Based on Lean Management
Most of the traditional medicine marketing is homogeneous competition,with information asymmetry and without scientific basis,mainly relies on the ability of experienced marketing personnel,as well as the inheritance of team mentoring,which causes low marketing work efficiency,repeated labor and repeated investment without self-awareness,and serious waste of marketing resources.Through the scenario application of big data technology,this paper helps to build the OTC market of the pharmaceutical industry and the five-force model of the core competitiveness of industrial marketing,and looks for the application path of the transformation of traditional marketing to digital lean marketing mode from the dimensions of marketing terminal control,investment accuracy and process execution,through the combination of SFE and lean management,for reference.
big data technologySFElean DMAICFMEAlean marketing
NETL
NSTL
万方数据
维普
