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基于电力营销大数据的数字化管控应用探析

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随着数字化和信息化的发展,电力营销也在不断变革和进步,电力营销大数据管理成为提高业务水平、质量和效率最重要的手段之一.本文从数字化管控在电力营销大数据管理中的角色和作用入手,首先介绍数字化管控、电力营销大数据的特点及其意义,然后分析电力营销大数据的数字化管控关键技术,最后总结数字化管控对电力营销大数据管理的作用和未来发展趋势,并对数字化管控在未来电力营销大数据管理中的发展趋势进行展望.
Analysis of Digital Management and Control Application Based on Power Marketing Big Data
With the development of digitization and informatization,power marketing is also constantly reforming and progressing,and power marketing big data management has become one of the most important means to improve business level,quality and efficiency.Starting from the role and function of digital management and control in the management of power marketing big data,this paper first introduces the characteristics and significance of digital management and control and power marketing big data,then analyzes the key technologies of digital management and control of power marketing big data,and finally summarizes the role and future development trend of digital management and control in power marketing big data management,and looks forward to the development trend of digital management and control in the future power marketing big data management.

power marketingbig datadigitization

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上海市南电力(集团)有限公司 上海 201800

电力营销 大数据 数字化

2024

科学与信息化

科学与信息化

ISSN:
年,卷(期):2024.(9)
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