Based on the basic concept of artificial intelligence,this paper summarizes and analyzes the current situation and difficulties encountered in marketing digital and intelligent services.In view of the current situation and challenges of digital and intelligent service of electric power marketing,the application strategy of artificial intelligence technology in digital and intelligent service of electric power marketing is discussed,including the construction of intelligent marketing recommendation system,the real-time construction of customer portrait,the intelligent customer service and the automatic adjustment of marketing strategy.Practice has proved that the effective use of these artificial intelligence technologies can improve customer satisfaction and experience,optimize resource allocation,improve marketing business efficiency,and reduce enterprise operating costs.
关键词
人工智能/电力营销/数智化服务
Key words
artificial intelligence/electric power marketing/digital and intelligent service
维普
万方数据