Application of Artificial Intelligence Technology in Digital and Intelligent Service Scenario of Electric Power Marketing
Based on the basic concept of artificial intelligence,this paper summarizes and analyzes the current situation and difficulties encountered in marketing digital and intelligent services.In view of the current situation and challenges of digital and intelligent service of electric power marketing,the application strategy of artificial intelligence technology in digital and intelligent service of electric power marketing is discussed,including the construction of intelligent marketing recommendation system,the real-time construction of customer portrait,the intelligent customer service and the automatic adjustment of marketing strategy.Practice has proved that the effective use of these artificial intelligence technologies can improve customer satisfaction and experience,optimize resource allocation,improve marketing business efficiency,and reduce enterprise operating costs.
artificial intelligenceelectric power marketingdigital and intelligent service
万方数据
维普
