Research on Risks and Development Countermeasures of B2C Internet Healthcare Service Mode
Objective:To standardize the application of B2C Internet healthcare services in public hospitals.Methods:Through questionnaires and interviews,the medical staff of a tertiary Grade-A hospital are surveyed on the application of Internet healthcare platform,and the application of the current mainstream B2C Internet healthcare services in public hospitals is analyzed based on the literature,including the main business conducted and operation modes.Results:Although B2C Internet healthcare services have advantages over hospital-or government-built modes,there are risks in terms of medical quality,financial security,incorruptible medical practice,and hospital brand.Conclusion:The government,public hospitals,third-party platforms and users need to take corresponding measures to promote the high-quality development of Internet healthcare.