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基于电力营销大数据的智能化管控应用

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随着我国经济的快速发展,电力市场格局越来越复杂.为了应对日益激烈的市场竞争,电力营销系统亟须加强智能化管控.在电力企业推动大数据智能控制运用,能够对电力营销流程进行全方位的管理与优化.通过对海量市场资料的收集、整理与分析,能够更加深刻地理解市场需求、用户行为以及竞争对手的状况,从而能够更加精准地进行决策.本文对电力营销大数据智能化管控的应用进行简单探讨,以期为电力企业发展提供更全面、准确的依据.
Application of Intelligent Management and Control Based on Electric Power Marketing Big Data
With the rapid development of China's economy,the electric power market pattern becomes increasingly complex.In order to cope with the increasingly fierce market competition,the electric power marketing system urgently needs to strengthen intelligent management and control.Promoting the application of intelligent control of big data in electric power enterprises can comprehensively manage and optimize the electric power marketing process.The collection,collation and analysis of massive market data contribute to a deeper understanding of market demand,user behavior and the status of competitors,so as to make more accurate decisions.This paper briefly discusses the application of intelligent management and control of electric power marketing big data,so as to provide a more comprehensive and accurate basis for the development of electric power enterprises.

electric power marketingbig dataintelligentmanagement and control

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国网江苏省电力有限公司昆山市供电分公司 江苏 昆山 215000

电力营销 大数据 智能化 管控

2024

科学与信息化

科学与信息化

ISSN:
年,卷(期):2024.(20)