Research on Brand Management Course Teaching Based on"BOPPPS+learning"Mode
Brand management is the core basic course in marketing specialty,and it is a comprehensive and practical course.Traditional brand management course teaching has some problems,such as insufficient class hours,lack of practice and single assessment method,and it is difficult to cultivate applied and compound brand management talents to meet the needs of society.Based on the current situation of brand management course teaching,this paper designs an innovative teaching mode based on"BOPPPS+Learning Pass",and expounds in detail the application of this mode in the chapter of word-of-mouth communication,which provides useful exploration and reference for the reform of brand management course.
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