基于"BOPPPS+学习通"模式的品牌管理课程教学研究
Research on Brand Management Course Teaching Based on"BOPPPS+learning"Mode
张泽慧1
作者信息
- 1. 仲恺农业工程学院管理学院,广东广州 510000
- 折叠
摘要
品牌管理是市场营销专业中的核心基础课程,是一门综合性、实践性较强的课程.传统的品牌管理课程教学存在学时不足,缺乏实践和考核方式单一的问题,难以培养出适应社会需要的应用型、复合型品牌管理人才.本文从品牌管理课程教学现状出发,设计了基于"BOPPPS+学习通"的创新教学模式,详细阐述该模式在口碑传播章节中的应用,为品牌管理课程改革提供了有益探索和借鉴.
Abstract
Brand management is the core basic course in marketing specialty,and it is a comprehensive and practical course.Traditional brand management course teaching has some problems,such as insufficient class hours,lack of practice and single assessment method,and it is difficult to cultivate applied and compound brand management talents to meet the needs of society.Based on the current situation of brand management course teaching,this paper designs an innovative teaching mode based on"BOPPPS+Learning Pass",and expounds in detail the application of this mode in the chapter of word-of-mouth communication,which provides useful exploration and reference for the reform of brand management course.
关键词
品牌管理/BOPPPS/学习通/教学模式Key words
Brand management/BOPPPS/Learning through/Teaching mode引用本文复制引用
出版年
2024
NETL
NSTL
万方数据